Proven Client Results
Awarded Tampa Magazine Best of the City
Publishing blog posts that nobody reads is a waste of time. Every piece of content needs to be built around keywords, search intent, and a clear path to conversion.
No hourly rates. No "let's hop on a call to discuss." Three clear tiers based on how much content you need and how fast you need it ranking. Pricing flagged below is starting range – final scope depends on competitiveness of your keywords and content depth required.
Most businesses default to one of three paths when they need content. Two of them rarely produce content that ranks. Here's the honest comparison.
The honest math: one ranking post that brings 200 visits/month for 24 months is worth more than 20 cheap posts that bring zero. Most businesses lose money paying for the cheap option, not because the cheap option is expensive – but because it doesn't produce results.
Find out exactly what's stopping Tampa customers from finding your business on Google – and get a clear plan to fix it.
Book Free Audit connorcedro.com/contact-meEverything you need to know about how content gets written, priced, and delivered.
Regular blog writing focuses on putting words on a page. SEO content writing reverse-engineers what's already ranking – the keywords your buyers search, the questions they ask, the structure Google rewards – and builds content around that. The same word count, the same writing quality, can produce wildly different results depending on whether the strategic work was done first.
For research, outlining, and ideation – yes. For the final draft – no. Google's helpful content systems are increasingly good at detecting AI-generated content, and the brands getting punished hardest are the ones publishing AI drafts with no human shaping. Every post I deliver is human-written, with first-hand expertise baked in. That's the durable advantage.
Realistic timeline: months 1–3 you're building the foundation, months 4–6 individual posts start ranking, months 6–12 the compound effect kicks in. Low-competition long-tail keywords can rank within weeks; competitive head terms can take 9–18 months. Anyone promising "rank in 30 days" on competitive terms is lying.
Single posts: 5–7 business days from brief to first draft. Content clusters: 3–4 weeks for the full set (pillar + supporting articles). Monthly engagements: posts delivered on a fixed calendar (weekly, biweekly, or monthly cadence depending on the package).
Yes. Onboarding includes a voice audit – I read your existing content, pull out the patterns (sentence rhythm, vocabulary, what you avoid, your typical examples and references), and write to match. First post may need one revision round to nail the voice; after that it lands cleanly.
Yes, completely. Once delivered and paid, you own the content outright – copyright, modification rights, the works. Publish where you want, edit how you want, republish across platforms. No license restrictions.
Realistic expectation-setting first: I target keywords I've vetted as winnable based on your domain authority, competition, and content depth. If a post hasn't moved in 6 months despite proper internal linking and reasonable backlink support, I'll refresh it at no charge. SEO has variables outside any writer's control (Google algorithm updates, competitor moves) but the strategic work is mine to own.
Often the highest-ROI move on a mature site. Updating 10–20 existing posts with fresh data, expanded sections, and improved internal linking can move more total traffic than publishing 10 new posts. Refreshes are priced lower per piece than new content since the structural work is already done.
Don't see your question? Book a free audit and I'll answer it directly.
SEO content writing is the practice of producing blog posts, service pages, and editorial content that ranks on Google because the work that happens BEFORE the writing is what determines whether the writing earns traffic. Most people think of SEO writing as "writing that includes keywords." That's not what it is. SEO writing is research, intent analysis, structural planning, and strategic linking – with the actual prose at the end.
Walk into any content audit and the pattern is the same: pages written without a target keyword, structured without regard for the search engine results page, published without internal links from related content, and abandoned without performance review. The site has 50 posts, none of which rank. The fix isn't writing 50 more posts the same way. The fix is doing the strategic work that should have been done before any of them were written.
The three failure modes show up in nearly every site I audit. Failure one: writing about whatever the founder finds interesting, instead of what buyers search. Failure two: targeting keywords that are far too competitive for the site's current authority – a 6-month-old site cannot rank for "best CRM," but it can rank for "best CRM for Tampa contractors." Failure three: writing thin content that doesn't match the depth of what's already ranking on page 1.
Every SEO post starts with a target keyword that has been verified for three things: search volume (enough people search it to matter), competition (the site can realistically rank for it), and intent (the searcher's underlying goal matches what the page can deliver). A keyword with 5,000 monthly searches is worthless if it's commercial intent and your page is informational, or if every page-1 result is a major publication you can't realistically outrank. Selecting the right target keyword is the highest-leverage decision in the entire process – get it wrong and the rest of the work compounds in the wrong direction.
Once a keyword is selected, the next step is analyzing what currently ranks for it. Google has already told you what it considers the best answer for that query – those are the page-1 results. Read every one. Note their structure (H1, H2 hierarchy), their depth (word count, subtopic coverage), their format (listicle, guide, comparison, definition). The job isn't to copy them – the job is to produce something measurably better at the same intent. Sometimes that means going deeper. Sometimes shorter. Sometimes a different angle entirely. The structure decision happens before the first sentence is written.
Google's quality guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness. In practice this means content written by someone who has actually done the thing they're writing about ranks better than content written by someone summarizing other articles. For Tampa SEO content, that means citing specific local context, referencing real Tampa businesses, including first-hand observations about what works in this market. The brands losing rankings in 2025–2026 are the ones publishing generic, surface-level content with no first-hand authority signals. Specificity wins.
Unlike paid ads, organic content is a long-term asset. A post that brings 50 visits a month in month 3 may bring 300/month by month 12 as the post earns backlinks, gets refreshed, and benefits from rising domain authority. That's why publishing two strategically-targeted posts per month for 12 months almost always outperforms publishing 30 posts in a sprint and stopping. Consistency over volume, strategy over speed.
If you have time, genuine writing skill, and the appetite to learn keyword research, SERP analysis, and internal linking – you can do this work yourself. Many founders do, especially in early-stage businesses where margins are tight. The case for hiring out is simple: your time is worth more than the rate of an SEO writer, the strategic work is faster when someone does it daily, and consistency is the entire game in SEO. A founder who promises themselves they'll write 2 posts a month usually writes 4 posts in year one. An outsourced writer publishes 24. That delta is the compounding flywheel.
Hey, I'm Connor.
Search intent here is specific and local. The businesses that win are the ones showing up at the moment somebody is ready to buy, not the ones with the most traffic.
I'm a SEMrush-certified Tampa SEO consultant with an MBA from SMU's Cox School of Business. You work with me directly — no account managers, no contracts.
The free audit is where every engagement starts. You'll see where you rank today, which competitors are taking the searches you want, and what I'd fix first.
Also serving: St. Petersburg · Clearwater